Addam Moreno

addam moreno



A true artist, Addam Moreno has always had a passion for the stage, fashion, fine arts & people. He has studied theatre, performance art, dance, & studio art. When he found a career in hair over 20 years ago, it brought all his artistic interests together. Shortly thereafter he discovered his love for teaching, a way of sharing knowledge and skills, to empower his fellow students, and to continue his own education.

Addam approaches hairstyling not only as a collaboration with the client but truly as living expression of his art– something that continually changes and evolves. His work has been featured in several art, fashion & hair magazines/blogs as well as on the runways of New York Fashion Week. He has performed in numerous theatrical productions, performance art pieces, fashion runway, and staged festivals. He has been seen as ensemble dancer and as a back up dancer for various events and shows, as well as finds inspiration in the everyday realm around him & translates what he experiences through the mediums of art, hair, & style.

He is a dedicated educator/mentor and for seven years was the Artistic Director for ISO Hair Products, a division of Joico/Shiseido. Addam joined the F.S. Charlie team in 2013 and currently spends his days as a Master Stylist/Colorist & Education Director, while continuing his pursuit of editorial & fashion work, cabaret performance art, and his travels throughout the globe exploring his art and fine tuning his craft.

You can book with Addam at Pembley salon or email

Alana Lucas

Fatima Sheikh


Originally born and raised in San Francisco, Alana Lucas has a longstanding history with our salon. After finishing high school she moved to NYC to pursue her career in hair, where she graduated from cosmetology school at the Aveda Institute in Soho.

Her initial introduction to our family began while attending a seminar at her school where Ruth Roche (founder of Rare Salon) and celebrity stylist Bradley Irion did a presentation for the students. This meeting would forever leave a long lasting impression on her. In 2005 she joined the salon under the mentorship of Ruth Roche, where she would specializes in cut, color, extensions, textured hair and hair braiding.

In 2011 Alana left Rare and moved back to California. After a short hiatus, in 2014 she returned to our team now under the F.S. Charlie brand where she is currently a Senior Stylist and Cut/Color Educator. With over 10 years experience in the industry, Alana has developed a loyal client following who can expect impeccable service with a smile.

Emmy Jayne Finkeldie

Emmy Jayne Finkeldie


Known for her witty sense of humor and technical skills as an edgy hairstylist, this fiery redhead is a native to New York City. From a young age Emmy Jayne Finkeldie remembers cutting and coloring her little sisters hair. She was the go to girl by all of her peers whenever they were up for a dramatic hair color change.

Emmy began her educational journey beginning with the Borough of Manhattan Community College, when she realized after a year that hair was her true calling. She fulfilled this destiny by later enrolling at the Salon Professional Academy in Williston, Vermont becoming a licensed stylist and receiving her cosmetology degree.

In the summer of 2012, Emmy joined the F.S. Charlie team, where she is a currently a Stylist & Assistant Educator. In addition to servicing her clients with exceptional hair, she collaborates with master stylist Addam Moreno on various editorial photo shoots and campaigns. Notable projects to date include teaming up with Parsons School of Design and styling with the Oribe team during S/S '14 NYFW. Emmy most recently teamed up with Addam to style the S/S'15 collection for Italian apparel brand Malph Philosphy during NYFW held at the trendy Gansevoort Park Avenue Hotel.

Her continuously growing celebrity clientele include Kelly Bensimon, Laura Benanti, Tish Cyrus and Nicole West Winnaman's hair for the MTV Awards.

Lissa La Marca

Lissa La Marca


Lissa La Marca is a multi-faceted stylist in more ways than one. Born and raised in Bridewater, New Jersey, she attended the University of Rhode Island where she soon realized her destiny would soon lie in the hair & beauty industry. Feeling the need to fulfill this desire, Lissa enrolled in the prestigious Arrojo Cosmetology School in NYC where she would excel and receive an up-do competition award judged by her academy peers along with founder and celebrity stylist Nick Arrojo himself.

In the fall of 2013 she joined F.S. Charlie and is currently now a full time stylist offering extensive services in cut and color. Known for having great customer service with a smile, she is also an accomplished pianist, guitar player and singer. You may even be treated to Lissa humming a tune as she takes care of your hair during your next appointment. She is currently also a certified Xtreme Lash technician.